Business Development

STRATEGIC GROWTH OPPORTUNITIES FOR IDEAGEN PLC: BOOSTING EARNINGS AND MARKET LEADERSHIP

Ideagen PLC, based in Grantham, UK, has shown solid financial performance over the last few years. Total recurring revenues were up 26 per cent for the year ending April 2021, compared to FY2020, rising from £43.1 million to £54.2 million. Recurring SaaS revenues grew by 47%, at £32.2m, up from £21.9m a year earlier, as […]

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Jumia Travel: The Challenges of Competing with Global Giants in the Travel Industry

In the realm of e-commerce, Jumia has become synonymous with innovation and ambition, striving to provide solutions tailored to the African market. One of its notable ventures was Jumia Travel, a platform designed to simplify travel bookings across Africa. Jumia Travel aimed to make hotel reservations, flights, and holiday packages more accessible and user-friendly for

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SayPay: Biometric Innovation Ahead of Its Time but Undermined by Poor Marketing

In the fast-evolving world of fintech, innovation alone is rarely enough to guarantee success. A compelling product must be complemented by strategic marketing, a deep understanding of market readiness, and seamless execution. SayPay, a South African company, exemplifies this lesson. As a pioneer in biometric authentication solutions, SayPay introduced advanced technologies that promised to revolutionize

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The Fall of Zoto: A Case Study in Market Competition and Regulatory Challenges

In the ever-evolving financial technology (fintech) landscape, mobile payment solutions have become critical enablers of financial inclusion, especially in markets where traditional banking remains inaccessible to large portions of the population. Among the many players that sought to revolutionize the way people transact in Africa was Zoto, a mobile wallet service that initially gained traction

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Mocality: How Poor Execution and Market Misjudgment Led to the Fall of a Promising Kenyan Start-Up

Mocality, launched in 2009, was Kenya’s largest online business directory at its peak. Designed to digitize business listings and connect local entrepreneurs with customers, it represented a bold step toward modernizing Kenya’s business landscape. The start-up aimed to leverage the growing digital infrastructure in the region by offering free business listings and affordable promotional services.

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Kwanji: Struggles of Sustaining Operations in Kenya’s Fintech Market

Kenya is a well-known hub for financial technology (fintech) innovation in Africa, boasting widespread mobile money use and a thriving digital economy. However, even within such a supportive ecosystem, not all fintech start-ups thrive. Kwanji, an ambitious fintech start-up, faced significant challenges in sustaining its operations, highlighting the difficulties of navigating the competitive and complex

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ZUVAA: A PAN-AFRICAN FASHION START-UP THAT SUCCUMBED TO SCALING CHALLENGES AND MISMANAGEMENT

Zuvaa, a once-celebrated Pan-African fashion start-up, captured the imagination of global fashion enthusiasts by promoting African-inspired designs and textiles. Founded in 2014 by Kelechi Anyadiegwu, the company aimed to bridge the gap between talented African designers and the international market. Positioned as a digital marketplace, Zuvaa offered vibrant African prints and innovative designs that resonated

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OBAMI: BRIDGING THE DIGITAL DIVIDE IN SOUTH AFRICA’S SOCIAL E-LEARNING LANDSCAPE

Obami, a South African social e-learning platform, was designed to revolutionize education by integrating technology and community-based learning. Despite its innovative approach, the platform faces a significant obstacle: the lack of widespread internet penetration in South Africa. This digital divide continues to hinder access, equity, and scalability in e-learning, challenging Obami’s mission of democratizing education.

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MZIIKI: STRUGGLES WITH MONETIZATION AND USER ADOPTION IN THE SOUTH AFRICAN MARKET

INTRODUCTION Mziiki, a music-streaming app launched in 2014, entered the African market with the ambitious goal of revolutionizing access to local and international music. Developed by Spice VAS Africa, Mziiki sought to address the growing demand for digital music in a continent with diverse cultures, a vibrant music scene, and increasing smartphone penetration. Despite these

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EXAMINING  KONGA’S INITIAL FAILURE: OPERATIONAL INEFFICIENCIES AND COMPETITION BEFORE ITS ACQUISITION

Introduction Konga, a leading Nigerian e-commerce platform, has had a fascinating trajectory marked by both failure and resurgence. Founded in 2012 by Sim Shagaya, Konga was envisioned as a solution to the challenges of retail in Nigeria, such as poor infrastructure, limited consumer options, and logistical difficulties. While the platform initially gained traction and was

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