CHALLENGES IN THE NIGERIAN FOOD INDUSTRY: THE CASE OF NAKED PIZZA
Naked Pizza, a U.S.-based fast-food chain known for its focus on health-conscious, all-natural ingredients, ventured into the Nigerian market with ambitions of revolutionizing the local pizza scene. However, despite its global acclaim and innovative approach to pizza-making, the brand struggled to gain traction in Nigeria. Its failure to adapt to local tastes and the fierce […]
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