MZIIKI: STRUGGLES WITH MONETIZATION AND USER ADOPTION IN THE SOUTH AFRICAN MARKET
INTRODUCTION Mziiki, a music-streaming app launched in 2014, entered the African market with the ambitious goal of revolutionizing access to local and international music. Developed by Spice VAS Africa, Mziiki sought to address the growing demand for digital music in a continent with diverse cultures, a vibrant music scene, and increasing smartphone penetration. Despite these […]
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