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MZIIKI: STRUGGLES WITH MONETIZATION AND USER ADOPTION IN THE SOUTH AFRICAN MARKET

INTRODUCTION Mziiki, a music-streaming app launched in 2014, entered the African market with the ambitious goal of revolutionizing access to local and international music. Developed by Spice VAS Africa, Mziiki sought to address the growing demand for digital music in a continent with diverse cultures, a vibrant music scene, and increasing smartphone penetration. Despite these […]

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EXAMINING  KONGA’S INITIAL FAILURE: OPERATIONAL INEFFICIENCIES AND COMPETITION BEFORE ITS ACQUISITION

Introduction Konga, a leading Nigerian e-commerce platform, has had a fascinating trajectory marked by both failure and resurgence. Founded in 2012 by Sim Shagaya, Konga was envisioned as a solution to the challenges of retail in Nigeria, such as poor infrastructure, limited consumer options, and logistical difficulties. While the platform initially gained traction and was

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EXPLORING THE AGRITECH BOOM IN AFRICA: TRANSFORMING AGRICULTURE FOR A SUSTAINABLE FUTURE

Africa is experiencing an agritech revolution. With its vast agricultural potential, the continent is becoming a hotspot for innovation in the agriculture sector. As traditional farming practices face challenges due to climate change, population growth, and limited access to modern technology, agritech is emerging as the key solution. This boom is not only addressing food

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Overcoming Funding Gaps for African Entrepreneurs

African entrepreneurs face numerous challenges, but one of the most significant hurdles is accessing funding. The funding gap for African entrepreneurs is a pressing issue that hinders the growth and development of businesses across the continent. In this article, we will explore the challenges and solutions to overcoming funding gaps for African entrepreneurs. Challenges Facing

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Global Perspectives:  What African Startups Can Learn from Asia’s Tech Ecosystem

Global Perspectives: What African Startups Can Learn from Asia’s Tech Ecosystem African startups have been making waves in the global tech scene, but there’s still much to learn from other thriving ecosystems, particularly Asia’s. With its rich history of innovation and remarkable success stories, Asia’s tech ecosystem offers valuable lessons for African startups looking to

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THE ESSENTIALS OF STARTING A BUSINESS IN AFRICA

Introduction Starting a business in Africa presents a unique blend of opportunities and challenges. As one of the fastest-growing regions in the world, Africa offers a dynamic market with vast potential across various sectors, including agriculture, technology, energy, and consumer goods. However, navigating the complexities of this diverse continent requires a solid understanding of the

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